― TL;DR:

I design digital products, lead design teams & mentor UX students.

I’m a strategic Product & Experience Consultant with deep expertise in digital technology and design. Thanks to my leadership skills, I can start your design team from scratch, wherever your organisation is based.

LEADER • PROCESS EVANGELIST • GENERATOR OF INSIGHTS • PURVEYOR OF CONTEXT • CREATIVE IDEATION MACHINE •

LEADER • PROCESS EVANGELIST • GENERATOR OF INSIGHTS • PURVEYOR OF CONTEXT • CREATIVE IDEATION MACHINE •

LEADER • PROCESS EVANGELIST • GENERATOR OF INSIGHTS • PURVEYOR OF CONTEXT • CREATIVE IDEATION MACHINE •

User Experience expertise

Primary + Secondary Research

Surveys &  Interviews

Persona & Scenario

User Flows & Affinity Maps

Contextual Inquiry

Wireframing & Prototyping

Storyboarding

Cognitive Walkthrough

Usability Testing

Comparative Analysis

Design Systems

Heuristic Evaluation

Accessibility

A/B Testing

Website Analytics

Design Critique Facilitation

Workshop Organisation

Project Management

Design Sprints

Agile & Lean UX

Primary + Secondary Research

Surveys &  Interviews

Persona & Scenario

User Flows & Affinity Maps

Contextual Inquiry

Wireframing & Prototyping

Storyboarding

Cognitive Walkthrough

Usability Testing

Comparative Analysis

Design Systems

Heuristic Evaluation

Accessibility

A/B Testing

Website Analytics

Design Critique Facilitation

Workshop Organisation

Project Management

Design Sprints

Agile & Lean UX

― Longer version:

Growing up in the 80’s, I have spent my childhood geeking on my dad’s Amstrad, drawing, reading comics, day-dreaming, and observing people.

It’s no surprise that I naturally ended up in a career that blends my passion for design with my interest for human behaviours, technology and business.

I am a hard core problem solver and I bring over 10 years of extensive industry experience across B2C and B2B companies (within agencies, startups, and consultancy), and remote teams.

Part pragmatist, part aesthete, specialising in solving problems with seamlessly intuitive yet beautifully executed UX solutions.

I understand the tech, media and advertising landscape and I’m motivated to drive the success of my clients’ business through holistic and strategic digital product methodology and Design Thinking.

I’m also the founding director of a multidisciplinary creative agency, Pacifica.
When I’m not at work, you’ll find me hiking in nature, wandering in art galleries, observing creatures deep in the ocean, improving my photography skills, and most likely dancing all night long on electronic music.

I’m also big on sustainability, yoga and other new age stuff.
)'(

― Complete Project Delivery

🕵🏼   UX Research & Strategy
🤲   Team Leadership & Mentorship
(remote and in-house)
🧠   Design Thinking
🎭   Storytelling
👩🏼‍🎨   UI Design
💻   Web Design & Development
📱   Mobile & Responsive Design
👌   Product Management
🪄   Brand Design

― Languages I’m fluent in

🪃   English with an Aussie twist
🥐   French with a Parisian flavour
👩🏼‍💻   HTML & CSS
👾   Nerd Jokes
📈   Business Lingo
😁   Sarcasm
🏝   (Now pretending to learn Bahasa Indonesia)

― My roles

  • Lead UX Consultant & Design Strategist
    @ Self-Employed, Bali
  • Mentor UX/UI Track
    @ Springboard, San Francisco
  • Head of Experience & Design
    @ Hey You app, Sydney
  • Senior UX Consultant
    @ Solentive, Sydney
  • Creative Director + Founder
    @ Pacifica, Byron Bay
  • Product Lead
    @ Psychwire, Byron Bay
  • Senior Art Director
    @ Combustion, Byron Bay
  • Art Director
    @ Mazarine, Paris

― Client experience includes

🚘   Aston Martin
⌚️   Cartier
💄   Chanel
💎   Van Cleef & Arpels
💍   Calleija
☕️   Hey You
🌳   Forest & Wood Australia
💐   The French Petal
🌾   Kellogg’s
💧   Evian
🩺   Olympus
🍞   Sanitarium
🍺   Heineken

― Nationalities

🐸  French
🐨  Australian

― Complete Project Delivery

🕵🏼   UX Research & Strategy
🤲   Team Leadership & Mentorship
(remote and in-house)
🧠   Design Thinking
🎭   Storytelling
👩🏼‍🎨   UI Design
💻   Web Design & Development
📱   Mobile & Responsive Design
👌   Product Management
🪄   Brand Design

― Languages I’m fluent in

🪃   English with an Aussie twist
🥐   French with a Parisian flavour
👩🏼‍💻   HTML & CSS
👾   Nerd Jokes
📈   Business Lingo
😁   Sarcasm
🏝   (Now pretending to learn Bahasa Indonesia)

― My roles

  • Lead UX Consultant & Design Strategist
    @ Self-Employed, Bali
  • Mentor UX/UI Track
    @ Springboard, San Francisco
  • Head of Experience & Design
    @ Hey You app, Sydney
  • Senior UX Consultant
    @ Solentive, Sydney
  • Creative Director + Founder
    @ Pacifica, Byron Bay
  • Product Lead
    @ Psychwire, Byron Bay
  • Senior Art Director
    @ Combustion, Byron Bay
  • Art Director
    @ Mazarine, Paris

― Client experience includes

🚘   Aston Martin
⌚️   Cartier
💄   Chanel
💎   Van Cleef & Arpels
💍   Calleija
☕️   Hey You
🌳   Forest & Wood Australia
💐   The French Petal
🌾   Kellogg’s
💧   Evian
🩺   Olympus
🍞   Sanitarium
🍺   Heineken

― Nationalities

🐸 French
🐨  Australian

― That’s what they said

You’re a sky high thinker.
You always go big idea downwards rather than little idea upwards. You are very strategic in thought before you put things into practice which means you come up with the biggest and best idea possible and then work down to the details. It means you’re focussed and dedicated to one task and one goal to fulfilment.

You’ve got people skills and management skills plenty. You are a dedicated, considerate and hardworking team member while always being aligned to the goal.

- Jennie Rogerson | Leadership Operations, CEO & COO | Canva

I feel like leaders (especially your role as a creative leader) should ignite inspiration, motivation and embrace change.
For example, you're constantly pushing me to think outside the box, break design habits, make bolder and modern design decisions. How you do this is by carefully communicating what you want. You're a great communicator, you know what you want and you know exactly how to explain it whether it be a quick drawing, sharing screenshots, descriptive and in-depth feedback, etc. You're also very empathetic towards Mario and I. You're very careful with your feedback and I appreciate that because I think all creatives can agree we have a hard time detaching our pride from our work. You definitely keep us inline and accountable.
I think if you weren't at Hey You, my designs would be all over the place because I would go back to speed designing trying to keep up with the speed of the business and making clumsy and expensive (in terms of time) mistakes. You really make me think about every single element from the overall experience all the way down to the pixel.
Overall I think you ooze leadership even outside of Hey You. I don't think you realise how much us girls look up to you! It is very, very inspiring to see how you carry yourself and your strong opinions on marriage, gender roles and life in general.

- Marinella Pulitano | UX Designer (under my lead) | Hey You

Laura is hard working and extremely professional.
She is able to understand complex business problems and find effective ways of solving them.

- Kris Zima | CTO and Co-Founder | HostChat

Laura is a highly capable and astute individual with an impressive flair for concept development, especially as it relates to user interface and user experience. Laura was also instrumental in helping define the mission, vision and position of the start up company within the mental healthcare industry in Australia and USA. I have no hesitation in highly recommending her work and am sure she would be an asset to any organisation that requires a talented Experience Leader.

- Keri Algar | Communication & Business Analyst | Psychwire

The first word that pops into my mind when I hear 'Laura Trouiller' is fearless. You have quite a strong personality but at the same time are very gentle and caring. I consider myself fortunate to be able to look up to you as a mentor. You're truly someone I admire and that's not only because of how fun, laid-back and chilled you are. But because of how upfront and authentic you are, and also your attitude for not taking anyone's crap.. 
In regards to your role at Hey You, you have definitely brought so much to the team and to the brand. Prior to you coming into Hey You, there wasn't a main person who was leading specific teams and being able to focus on their role. It was difficult having different voices across different areas of the business, rather than having one consistent message and image. During your time at Hey You, it's clear that's changed. Hey You has found a voice, has been updated in terms of having a relevant look, and internally - people know what's expected from them within different teams. The Product team are kicking ass in developments and updates for both the customer and vendor sides, and the Design team are delivering on really great user experiences and looks - and overall, I feel that you have been able to bridge the gap between separated teams, and making them feel more inclusive and part of the team. 
You work so hard in your role and are not afraid to speak up about things that others may feel are uncomfortable. 
Overall, you're a valuable asset to Hey You. You've been able to help update the brand's overall look/ tone/ voice, the customer experience is amazing and the product itself is at its best.

- Rhianne Delgado | Marketing | Hey You

Laura has an outstanding eye for detail and was instrumental in driving the user experience for a large and complex website design.
She is a natural leader and works well with others to bring out the best in the team. It was a pleasure working with her.

- Tara Walker | Business Analyst + Legal | Psychwire

Laura is a talented individual, creative, consultative, and has the ability to think outside the box. Laura is one of those people that can see the big picture, with the ability to also focus in on the finer details. She is highly professional and has a fantastic energy that she brings to the office. I highly recommend her for any position.
She is very strong candidate and a fantastic person to work with!

- Danya Maguire | Talent Acquisition Specialist at OFX

Laura is an exceptional talent and a pleasure to work with.
Her creativity, attention to detail and healthy work ethic makes her an invaluable asset to any team.

- John Brennan | Software Engineer | Avaya